Redesign That Performs, Not Just Looks Good
Transform your underperforming website into a lead-generating asset — without losing a single position in Google.
Our Approach
Strategic Redesign From the Ground Up
Six disciplines that make our redesigns more than a visual refresh.
SEO-Safe Migration
Full URL audit, 301 redirect mapping, and canonical preservation — your search rankings are protected throughout the transition.
Performance Uplift Guarantee
We benchmark your current Lighthouse scores before we start and guarantee a measurable improvement on every metric.
Conversion Rate Optimisation
Heatmap analysis, user journey review, and CRO-driven layout decisions — your redesigned site converts more of its existing traffic.
Brand Alignment
Your redesign reflects your current brand — updated typography, colour system, imagery, and tone of voice, all applied consistently.
Content Migration
Structured migration of your existing content into the new CMS — no data loss, no manual copy-paste.
Staged Launch Strategy
Phased rollout with pre-launch QA, stakeholder review, and a rollback plan — minimising risk at every stage.
Project Deliverables
What's Included in Every Redesign
- Discovery audit of current site performance and SEO
- UX research and competitor benchmarking
- Redesigned pages with updated brand identity
- Full 301 redirect map and implementation
- Lighthouse performance benchmarking pre and post
- Content migration to new CMS
- QA across devices and browsers
- Staged launch and post-launch monitoring
Website Redesign FAQ